'First stores' accelerate market entry |
2024-03-13
Shenzhen's first-store economy is off to a strong start this year with the accelerated opening of first stores and debuts of new well-known brands.The "first store" term refers to the first brick-and-mortar store set up by a brand in a certain geographically defined market, which could be a city, province, country, region, continent, or the world.The "first store" economy, which has been growing over the last